The goal with this project is to update the Frosty Fury logo, as well as create product mockups that expand upon their brand as an e-sports team. Due to their multi-platform digital presence, they needed a versatile design that would work as an icon, wordmark, and a lockup of the two. The new color palette is more vibrant and represents the glow of LEDs often found in gaming equipment, while still keeping the “cold” connotation of their name.